Microsoft Clarity vs Contentsquare vs Visaro for Website Behaviour

The client says the new campaign page is getting visits but not enough enquiries. The designer wonders whether the form is too far down the page. The developer wants to know whether it fails on mobile. The account manager wants to know what happened to the enquiries that did come through. Each is asking a fair question, and a single heatmap may not answer all three.

Microsoft Clarity, Contentsquare and Visaro Agency Server can all help investigate website behaviour. We've compared how they would handle the same landing page and form because seeing what happened on a screen, hearing from the visitor and following a recorded journey into an enquiry are different jobs. If you came looking for Hotjar, its heatmaps, recordings and surveys are now available within Contentsquare; check the relevant product and plan rather than treating legacy Hotjar limits as current. Let's start with where each product fits.

Where Each Product Fits

Feature Comparison

A heatmap shows where activity concentrates. A replay shows the order of interactions in a captured session. A structured journey records events that can be filtered and reported. Each can be useful, but one isn't a substitute for another. Here's how the main features compare.

What Happened Before the Form?

Use the same mobile visit for all three. The visitor reaches the campaign page, scrolls past the opening copy, opens the form, then stops after trying to submit. The first question is whether the visitor reached the form at all. A Clarity scroll or click map can help you compare recorded reach and interaction, and a recording can show what happened in a captured session. Contentsquare offers similar visual evidence through its experience analytics tools, with zoning and session features depending on plan. Visaro can show reach and interaction evidence in Interaction Maps and preserve the recorded sequence in the journey.

Those views are not competing versions of the same screen. If the submit button moves or an overlay covers it, a replay may reveal a detail the timeline doesn't have. If you want to know whether campaign visitors also looked at pricing or returned to the site, a structured journey report may be easier to use than watching clips. Look at the denominator before comparing patterns: a recording only represents a session the tool captured, and a journey can only contain events it collected.

Clarity isn't limited to watching one visit at a time. Its Visitor Profile can show session history and key events for a recorded visitor, with replay availability governed by retention. Contentsquare can take a wider view through Journey Analysis and, where selected, Product Analytics. Visaro's distinction is how recorded pages, campaign context and supported form evidence can carry into the account team's reporting or follow-up. Compare the evidence you need after the research, not just how many sessions a tool can put on screen.

What the Form Evidence Can and Cannot Say

Clarity's Smart Events can mark relevant actions, and the recording can help you see whether a visitor tried the form, subject to what is captured and masked. Contentsquare documents Form Analysis for eligible Growth, Pro and Enterprise Experience Analytics setups. That can help a team inspect particular parts of a form, for example which zone saw interactions immediately before abandonment. Visaro's form and interaction evidence can flag friction and relate recognised submissions to recorded journeys. Before comparing counts, test what each sees on a successful attempt and on a validation failure.

Say the visitor repeatedly tries to submit. A recording could show the same error appearing each time. That is evidence to investigate a bug. It isn't evidence that the visitor found the copy confusing. A structured sequence could show where they stopped, but it can't supply a visual detail that wasn't captured. If the brief is to learn what a visitor thought, Contentsquare's Voice of Customer can provide surveys and feedback where the chosen setup includes them. A response is another piece of evidence, not an explanation you should assign to everyone who stopped.

What the Agency Can Show the Client

The same client may need two different outputs. The developer needs a clear example of the problem. A Clarity or Contentsquare recording can help them see it; a heatmap or zone report can show whether interaction concentrated in the same place. The client may instead want the trend: how often visitors reached the form, how many submitted, and what happened to the enquiries the team could verify. Visaro can use selected tracking and conversion reports for that question. It's reasonable to use a replay for diagnosis and structured event data for the follow-up report.

Check the setup before drawing conclusions from any of those outputs. A new form version, a different campaign audience, a change in event coverage or a limited replay allocation can all affect what appears in a report. Use test data when reviewing recordings, masking and form behaviour. Don't expect any product to infer a visitor's intention from a click, or use one observed session to make a claim about conversion uplift.

One detail worth checking is how much of the available data you can review on your plan. Contentsquare describes separate allocations for sessions and session replays; for example, its Free plan documents capture of five per cent of sessions up to its replay limit. Clarity's Visitor Profile can show history beyond the period in which a normal recording can be played back. Visaro has no replay to retain, so the relevant check is whether the tracked page and form events are present for the period you intend to report. A missing clip, a missing event and a visitor who never reached the form aren't the same result.

What the Wider Visaro Suite Adds

The agency might find that some successful submissions led to useful sales conversations and some didn't. Where a recognised form provides identity and the supporting activity is available, Agency Intelligence can help qualify the enquiry. Reporting can share selected campaign and outcome evidence with the client. That is a different job from visual UX research. It can help the account manager explain both what the team saw on the site and which enquiries were worth following up, without claiming that a page change caused a sale.

Which Tools Would Work for You?

If you mainly want to see what happened on one page, start with the replay and heatmap tools. Clarity may be enough for a focused investigation. Contentsquare is worth a closer look if your CRO team wants visual evidence, form analysis and direct feedback in the same research programme, subject to the products and plans you select.

If the harder question is which journeys and campaigns led to recorded enquiries, look at Visaro Agency Server. It can complement a visual tool rather than replace it. Give the tools different jobs: one to investigate the screen experience, the other to follow the events and outcomes you need to report.

How the Products Score for Different Agencies

For a full-service agency, we give up to four points for visual analysis and feedback, three for connecting journeys to outcomes, and three for client reporting and follow-up. For a CRO research specialist, we reweight those marks to seven, two and one, then round. Scores describe fit for those briefs; they don't measure conversion gains.

For a one-to-one Visaro demo, bring one page with an unanswered behaviour or conversion question. We can look at what the event and journey evidence could answer and where a replay or feedback tool would still help.