Visaro Agency Intelligence: B2B Lead Intelligence for Agencies

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Visaro Agency Intelligence helps agencies turn website activity, company records, people data and enrichment evidence into a practical B2B lead intelligence workflow.

Instead of leaving potential opportunities scattered across analytics tools, form submissions, spreadsheets and research notes, Agency Intelligence brings company insight, lead qualification, prospecting, follow-up and forecasting into one structured workspace.

Visaro Suite: Connected Website & Marketing Intelligence for Agencies

Turn Website Activity into Company Intelligence

Agency Intelligence connects website behaviour with company and people records, helping agencies understand which organisations are active, who may be involved and what evidence sits behind each opportunity.

When used with Visaro Agency Server, form conversions, visitor identities and activity signals can feed into company-level records. That gives teams a clearer route from anonymous website activity to named prospects, qualified opportunities and practical follow-up.

Qualify Opportunities & Prioritise Follow-up

Not every website visitor or company record deserves the same attention. Agency Intelligence helps teams review incoming companies, score opportunities, assign owners, schedule actions and track outcomes.

Follow-up queues, opportunity states and person-level outreach controls help agencies keep sales activity organised. Teams can see what is overdue, what needs scheduling, who owns the next action and how each company has moved through the workflow.

Add Prospecting, Enrichment & External Evidence

Agency Intelligence also supports work beyond first-party website activity. Agencies can upload prospect lists, add companies manually, enrich records and review external evidence from sources such as Companies House, ICO checks, social profiles and public website research.

This gives teams one place to manage both inbound intelligence and researched prospecting. Evidence stays visible, reviewable and connected to the company record, reducing the need to jump between separate research documents and sales spreadsheets.

Forecast Pipeline & Commercial Potential

Agency Intelligence can help teams translate active records, sales evidence and market context into commercial planning views. Forecasts can use service values, conversion assumptions, confirmed sales, timing signals and scenario versions to support pipeline discussions.

For agencies that need more than a basic lead list, this creates a clearer way to understand potential value, movement and capacity. Forecast reports can support internal planning, client conversations, investor-style discussion and lending-style summaries without presenting assumptions as guaranteed outcomes.

Built for Agency Reporting & Client Access

Agency Intelligence is designed for agency teams managing multiple workspaces, users and clients. Exports, owner workload views, data-quality decisions, client portal access and assignment calendars help turn intelligence into organised delivery.

That means teams can manage the sales workflow internally while sharing selected evidence externally. Approved agency-domain access can carry the same context into intelligence views, client links, calendars and report delivery, while operational and financial controls remain protected.

Connect Agency Intelligence with the Wider Visaro Suite

Use Agency Intelligence with Visaro Agency Server when website activity needs to become company records, people intelligence and follow-up queues.

Connect it with Visaro SEO & Keyword Insights when keyword, competitor or search evidence helps prioritise companies, sectors or opportunities.

Use it alongside Visaro Website Audit when technical findings, site issues or audit evidence support client and prospect conversations.

Build a Clearer B2B Lead Intelligence Workflow

Visaro Agency Intelligence helps agencies move from website activity and company research to qualification, follow-up, forecasting and reporting.

If your team needs a clearer way to manage B2B opportunities across client websites, Agency Intelligence gives you a structured workspace for evidence-led sales activity.

Features Included in Visaro Agency Intelligence

Explore the company intelligence, enrichment, qualification, follow-up and forecasting features included in Visaro Agency Intelligence.

Company, People & Identity Intelligence

Company-first Intelligence Workspace

Turn conversion, visitor, company, person, prospect and enrichment data into a workspace-level sales intelligence system.

Agency Server Synchronisation

Sync active sites, user assignments, form conversions, identities and enrichment rows from Visaro Agency Server so behaviour data can become actionable company and person records.

Durable Receipt Processing

Validate, deduplicate, retry and process conversion receipts through cursors to preserve data integrity when background processing is delayed.

Company Records

Store domain, status, owner, Companies House state, workflow state, website, social links, notes, tags, people, activity and enrichment evidence in one company view.

People Records

Track confirmed email identity, name, telephone, role, LinkedIn profile, outreach status, suppression, provenance and company relationship.

Activity Tables

Preserve conversion attribution, form context, page/session context, source references and recent engagement without exposing raw receipt payloads.

Identity Reconciliation

Use confirmed identity evidence to fill gaps in person names and last-activity fields where matching data is available.

Data Quality Pane

Review duplicate people, duplicate companies, register conflicts, enrichment disagreements, prospect conflicts and source-confidence issues in one place.

Prospect Source Evidence

Retain uploaded reasoning, source signals, notes, send order and conflict flags so users can understand why a prospect was added.

Third-party People

Keep people attached to uploaded prospects separate from first-party people until the prospect converts.

Manual Company Entry

Add first-party intelligence or third-party prospect companies manually when useful leads arrive outside tracked forms or uploaded lists.

Forecasting, Market & Commercial Planning

Operational Sales Forecast

Translate active records into commercial value, timing and movement views across Forecast Overview, Pipeline Forecast, Forecast Performance and Market Potential.

Forecast Setup

Set currency, average annual value, conversion rates, conversion times, ICO tier defaults and service/product values for each workspace.

Service/product Values

Add unit prices, quantities, conversion timing and assumption groups so forecasts reflect the actual offer mix.

Confirmed Sales Evidence

Record sales, renewals and expansion values, import confirmed sales by CSV and distinguish one-off from recurring revenue.

Forecast Snapshots and Movers

Use saved snapshots, period comparisons, forecast splits and top movers to see what is growing, cooling or holding steady.

Conversion Timing Forecast

Use landing windows, timing confidence, timing alerts and timing variance to understand when forecast value may become real.

Long-range Assumptions

Keep draft, review, approved and superseded assumption versions separate from evidence recommendations.

Long-range Monthly Scenarios

Generate Conservative, Evidence-Based and Growth monthly projection lines with source records, scenario factors and capacity evidence.

Long-range Forecast Permissioning

Separate long-range models and financial reports from operational forecast access, protecting investor or lending material.

Historical Evidence Baseline

Preserve 12-, 24- or 36-month evidence snapshots for first-party, third-party, workflow, conversion, service and confirmed-sales context.

Existing-client Revenue Streams

Separate committed, retention and expansion value from first-party and third-party pipeline in long-range models.

Capacity, Market & Suite Context

Pull capacity pressure, UK market counts, anonymous audience and installed-suite summaries without silently multiplying forecasts.

Market Segmentation

Review inferred sectors, adjacent sectors, SIC concentration, segment movement, Companies House counts and matching-record drill-through.

Validation & Learning

Compare confirmed sales with generated scenarios after complete months to support better future forecasting.

Investor Report

Create an investor-style PDF with scenario range, annual trajectory, revenue composition, market context, provenance, version history and limitations.

Lending Report

Create a conservative lending-style PDF focused on committed versus conditional revenue, monthly profile, delivery pressure, validation maturity and limitations.

Opportunity Qualification & Follow-up

Opportunity Scoring

Score companies using recency, recent activity, form conversions, confirmed contacts and repeat engagement to help teams prioritise active opportunities.

Opportunity States

Translate activity evidence into simple sales-priority language such as Hot, Warm, Cooling, Developing, Dormant and Unengaged.

Not a Fit Workflow

Move unsuitable companies to a dedicated list while keeping people and activity data available for future review.

Company Follow-up Queue

Group qualified companies into Overdue, Due Today, Upcoming and Needs Scheduling so next actions do not get lost.

Quick Scheduling Controls

Set owners, next actions and due dates from the queue using Today, Tomorrow and 7 Days controls.

Company Outcome Workflow

Track outcomes such as Contacted, Meeting Booked, Proposal Sent, Won and Not Now, with options to schedule the next action.

People Outreach Queue

Track contact-level outreach separately from company follow-up while keeping the company-level commercial owner model intact.

Contact Roles

Mark contacts as Primary, Decision Maker, Influencer or Other so teams can understand who matters inside a company.

Person-level Actions

Manage email, telephone, LinkedIn, call, meeting, reply, no-response and not-now workflows from the person record.

Workflow History

Store scheduling, rescheduling, completion, cancellation, owner, action, due date and outcome changes for auditability.

Review Pending Pane

Clear incoming companies quickly with Qualified, Not a Fit, Existing Client and Review Later decisions.

Review Later Automation

Bring parked companies back after seven days so potential opportunities do not disappear.

Owner Workload PDFs

Create workload views and print-ready summaries showing each owner’s current and completed actions.

Follow-up Performance

Review completion, overdue rates, response speed, outcome movement, workload and action effectiveness across reporting periods.

Prospect Follow-up Performance

Report separately on uploaded and manually added prospects so outbound work does not distort first-party performance metrics.

Reporting, Client Access & Assignment Calendars

Agency Intelligence Exports

Create CSV, PDF, owner workload, prospect performance, forecast and suite pack outputs from the live workspace.

Workspace Team Calendar

Publish a shared calendar of eligible assignments across installed Visaro products without exposing personal calendar tokens.

Personal Assignment Calendar

Give named users private read-only calendar subscriptions for company follow-ups, outreach, Review Later deadlines and related Visaro tasks.

Durable Data-quality Decisions

Use Keep Separate, Dismiss, reopen and resolution workflows to manage data issues without hidden merges or deletions.

Client Portal Access

Expose selected intelligence views through pane-level client portal controls while keeping operational and financial controls restricted.

Agency-domain Intelligence Access

Open permitted intelligence workspaces, client views and calendar links through the agency’s approved domain.

Prospecting, Enrichment & External Evidence

Third-party Prospect Uploads

Import CSV or XLSX prospect lists into workspace-specific review queues without treating them as first-party inbound intelligence.

Client List Upload

Upload client-domain CSVs to mark matching companies as clients and classify future matches automatically.

Prospect Sector Lists

Group uploaded prospects into active or archived sector lists to organise outbound market work.

Company Enrichment

Store trading names, descriptions, services, sectors, contact details, social links, accreditations, clients, case studies, recruitment signals and technology evidence.

Enrichment Decision History

Retain accepted, rejected, corrected and discovered values with source, observation time, confidence and review history.

Website Discovery

Research missing websites through bounded public-page checks and hold suggestions for approval before ownership changes.

Technology Detection

Detect visible CMS, ecommerce, analytics, advertising, CRM and frontend technology signals from public markup.

Companies House Integration

Use server-side Companies House checks for registered identity, company number, status, type, SIC codes and filing dates.

Companies House Review Workflow

Keep official-register evidence under user control with exact number matching, conservative matching and not-listed decisions.

ICO Register Support

Review ICO registration context alongside Companies House and website evidence.

Research Links

Open Website Search, Companies House, FCA, ICO and Charity Register sources directly from the company record.

LinkedIn and Social Tracking

Retain company LinkedIn pages, individual LinkedIn profiles, follow status and other social links inside workspace records.

Audience Discovery

Infer cautious audience demand from service/product values, page activity, UTM data, referrers, events, repeat visits and high-intent behaviour.

Sector Intelligence

Sample, shortlist, size and export active UK Companies House markets for potential third-party prospecting.

Registered Office Area Export

Export large Companies House markets by county or area through bounded background partitions.

Move Sector Exports to Prospects

Move completed sector exports into third-party prospect workflows while retaining official profile fields and preventing accidental duplicate moves.

Explore the Visaro Suite

Start with the part of the suite that matches your immediate need, then connect the wider workflow when you are ready.

Visaro Agency Server

For first-party website tracking and visitor insight.

Visaro Agency Intelligence

For company intelligence, enrichment and follow-up workflow.

Visaro Website Audit

For technical SEO audits, crawl evidence and fix queues.

Visaro SEO & Keyword Insights

For keyword planning, URL review and SEO action priorities.

Visaro Push

For controlled SEO publishing, verification and rollback.

Visaro Site Connector

For secure WordPress connection and approved change delivery.

Visaro Site SEO

For WordPress metadata, structured data and site resource management.

Bring Client Website Intelligence into One Place

Visaro helps agencies connect the work that usually sits across separate tools: tracking, audits, SEO planning, publishing, reporting and follow-up.

If your team manages client websites and needs clearer evidence, safer delivery and better client conversations, Visaro gives you a connected suite built around that workflow.